Yurui Communication Laboratory

Date of establishmentFebruary 3, 2016


“Open Innovation” creates new social systems and services by people with different abilities, positions and values engaging with one another. What type of communication advances and generates Open Innovation? In this laboratory various organizations within society, including corporations, schools, local governments and local communities, come together to conduct experimental projects and fieldwork, with faculty members and external researchers then jointly researching and exploring this whole concept of communication.

The majority of modern-day social issues do not exist externally to oneself, but rather internally within the relationship one has with society, and this becomes even more complicated as time goes on. In fact, perhaps “an answer or resolution” to a particular issue does not even exist. In other words, instead of trying to resolve an issue, what may be required is to form an ongoing relationship with that issue.

Rather than being bound by the conventional approach of “discovering a problem and resolving a problem”, members of this project will be allowed to freely bounce thoughts, ideas, questions and feelings of discomfort off one another. The aim is to create a forum for “Yurui(*) Communication” where members can enjoy experiments and research as “part of themselves”.

“Yurui Communication” will become a trigger to flexibly interact with increasingly complicated social issues; it will be an adventure of trial and error. Research members will focus their attention on this particular value as they uncover “various positions and opinions” to take the place of “answers and solutions”. They will also shed light on new action policies in order to realize a society with “gradation”, rather than a society where everything is either black or white.

* “Yurui” refers to a state where things are not fixed or managed rigidly, but are connected and held together as a whole.

Outline of planned research activity (February 2016-January 2017)

  1. Empirical study of Open Innovation strategies within corporate activities
  2. Empirical study of civic collaboration activities focusing on the younger generations and women within local government and local society, and emergent communication
  3. Research on policies to relocate people to regional cities and empirical study of how to induce Open Innovation
  4. Empirical study of new social activities by workless people in the younger generations and communication
  5. Empirical study of the employment and work style of the younger generations who have a wide variety of experiences and values
  6. Empirical study of an action policy for “Yurui Communication” and a study program

Researchers, managers and professors

Fumitoshi KatoDirector Professor, Faculty of Environment and Information Studies
Laboratory representative
Conduct research on what type of communication is required within fieldwork.
Kenji Kumasaka Professor Emeritus
Conduct research on what type of new communication is required for learning and to generate knowledge.
Takashi Iba Professor, Faculty of Policy Management
Hajime Ishikawa Professor, Faculty of Environment and Information Studies
Yo Nonaka Associate Professor, Faculty of Policy Management
Yujun Wakashin Project Associate Professor, Graduate School of Media and Governance
Promote cooperation with external parties and propose research plans as the laboratory producer.
Norihiko Kimura Senior Researcher, Keio Research Institute at SFC
Takahiro Sato Senior Researcher, Keio Research Institute at SFC
Yuta Igarashi Researcher, Keio Research Institute at SFC
Yusuke Terai Researcher, Keio Research Institute at SFC
Junichiro Murakami Researcher, Keio Research Institute at SFC
Keiichi Kosuge Researcher, Keio Research Institute at SFC